Steve Jobs - Apple Product Matrix Strategy 1997
JackIsBack15
Why leaders watch it
Jobs explains collapsing Apple's product line to four products, a clear example of strategic simplification.
A one-minute clip of Steve Jobs describing how he cut Apple's product line down to a four-quadrant matrix of consumer and pro, desktop and portable, during the 1997 turnaround.
Takeaways
- Simplify the product line to focus resources
- Four products beat dozens
- Cut to what the customer needs
Topics: Focus & prioritization, Strategy & competitive advantage
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