Steve Jobs Content vs Process

Bo Manton

Why leaders watch it

Jobs on how process-minded managers replace people who care about the product, and why that hurts great companies.

A three-minute clip of Steve Jobs arguing that great products come from people who care about content rather than process. He says process-focused people take over and cause decline, citing IBM as an example.

Takeaways

• Product people, not process people, drive greatness
• Process can replace passion as companies grow
• Leaders must keep care about content alive

Topics: Product leadership, Culture & values

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