Designer's Digest - Steve Jobs on the role of product and marketing people.
Designer's Digest
Why leaders watch it
Jobs explains how sales and marketing people take over from product people at successful companies and cause decline.
A three-minute excerpt of a Steve Jobs interview in which he describes how monopolies let sales and marketing people displace product people, rotting a company's product sensibility, with Xerox as the example.
Takeaways
- Monopoly success shifts power to sales
- Product people must stay in charge
- Decline begins when the product loses priority
Topics: Company case studies, Org design & scaling
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