"Focusing is about saying no" - Steve Jobs (WWDC'97)
Erin Casali
Why leaders watch it
Jobs on focus meaning saying no to hundreds of good ideas, from the 1997 Apple turnaround.
A three-minute clip of Steve Jobs at WWDC 1997 explaining that focus means saying no to many good ideas. It is a short answer about product strategy and its effect on people.
Takeaways
- Focus means saying no
- Pick a few things and do them well
- Cut good ideas to protect great ones
Topics: Focus & prioritization, Strategy & competitive advantage
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