Apple's World Wide Developers Conference 1997 with Steve Jobs
superapple4ever
Why leaders watch it
Shows a returning CEO handling hostile questions, owning mistakes and refocusing the company on the customer experience first.
Steve Jobs at Apple's 1997 WWDC, shortly after his return, taking developer questions and describing Apple's direction. He discusses the Newton and says to start from the customer experience and work back to technology.
Takeaways
- Start with the customer experience, then technology
- Say no to focus on a few things
- Stay candid and composed under criticism
Topics: Crisis & high-stakes leadership, Vision & purpose
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