Macworld Boston 1997-The Microsoft Deal
JoshuaG
Why leaders watch it
The Apple-Microsoft deal as a pragmatic turnaround move that set aside rivalry to save the company.
Footage from the Macworld Boston 1997 keynote where Steve Jobs announces Apple's deal with Microsoft, with Bill Gates appearing on the big screen. The almost bankrupt Apple took Microsoft's investment, and the crowd reacted badly, including booing over Internet Explorer as the default browser.
Takeaways
- Drop old rivalries when survival needs it
- Strategic partnerships can reset a failing company
- Leaders must persuade a skeptical audience
Topics: Strategy & competitive advantage, Change & transformation
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