Complete Apple WWDC | Steve Jobs talk and answer developers questions | 1997
TheAppleFanBoy - Apple & Computer Archives
Why leaders watch it
Jobs, newly returned to Apple, shows decisive strategy: cutting products, handling hostile questions, and choosing focus over breadth.
The full 1997 WWDC session in which Steve Jobs, newly back at Apple, takes developer questions for about an hour. He discusses OpenDoc, Microsoft, clones, Newton, advertising and Apple's strategy.
Takeaways
- Say no to many projects to focus on a few
- Start with the customer experience, then work back to technology
- Be candid about mistakes and change course
Topics: Strategy & competitive advantage, Historic leaders & pioneers
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