"Why go to the moon?" - John F. Kennedy at Rice University
Rice University · ★ Dr. Daniels Hall of Fame
Why it's in the Hall of Fame: We choose to do hard things. The clearest example of a leader setting a goal and making people believe it.
Why leaders watch it
The model for setting an audacious goal and explaining why it matters.
President John F. Kennedy's September 12, 1962 address at Rice University explaining why the United States chose to go to the Moon.
Takeaways
- Choose goals because they are hard
- Make the why concrete
- A clear goal organizes thousands of people
Topics: Vision & purpose, Public speaking & presenting, Innovation & creativity
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