Steve Jobs - Apple Is Software
Mike Cane
Why leaders watch it
Jobs frames Apple as a software company, showing how a clear identity guides strategy.
A one-minute clip from the All Things D conference in which Steve Jobs says Apple is fundamentally a software company, with iPod, Mac and iPhone all being software. He says the hardware is where the money is but the value is in the software.
Takeaways
- Define what the company really is
- Software integration differentiates products
- Identity shapes strategic choices
Topics: Strategy & competitive advantage, Company case studies
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