The walk from "no" to "yes" | William Ury
TED · ★ Dr. Daniels Hall of Fame
Why it's in the Hall of Fame: Go to the balcony. Step back, see the whole field, then negotiate.
Why leaders watch it
A short, memorable framework for turning confrontation into cooperation.
William Ury, co-author of Getting to Yes, gives a TED talk on a simple way to move from conflict to agreement. He frames negotiation around stepping back, seeing the other side's view and building a bridge.
Takeaways
- Take a metaphorical 'balcony' to step back from reactions
- Build a golden bridge for the other side to say yes
- Reframe conflict as a joint problem to solve
Topics: Persuasion & negotiation
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