Understanding the Job
Edward Capaldi
Why leaders watch it
Christensen's jobs-to-be-done lens for understanding customer needs and competition beyond product features.
Clayton Christensen explains the jobs-to-be-done idea in five minutes, using the fast-food milkshake example. The point is that understanding the job a product is hired to do makes it easier to improve.
Takeaways
- Customers hire products for a job
- Competitors include non-obvious alternatives
- Understand the job before designing the product
Topics: Product leadership, Strategy & competitive advantage
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