How to Find Product Market Fit - Stanford CS183F: Startup School
Stanford Online
Why leaders watch it
How Segment's CEO recognized real product-market fit and avoided fooling himself about traction.
Segment co-founder and CEO Peter Reinhardt recounts how his company found product-market fit, including how a product grew out of a small feature of another. It is a lecture from Stanford's Startup School course.
Takeaways
- Pivot toward the part of the product users love
- Beware false signals of product-market fit
- Measure real retention and demand
Topics: Startups & entrepreneurship, Product leadership
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