Mike Arrington at Startup School 08

startupschool

Why leaders watch it

Practical advice from a tech journalist on pitching press and handling coverage, useful for founders managing public narrative.

Mike Arrington of TechCrunch speaks at Startup School 2008 about how to get press coverage for a startup and how to respond to it.

Takeaways

• Give reporters a clear, newsworthy story
• Be honest and responsive
• Prepare for negative coverage

Topics: Startups & entrepreneurship, Persuasion & negotiation

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