How to Get Your First Customers | Startup School
Y Combinator
Why leaders watch it
Tactical advice on winning early customers through unscalable work, useful for founders doing early sales.
A Startup School talk by YC partner and former Airbnb growth head Gustaf Alstromer on how startups get their first customers. It covers doing things that don't scale, founders learning sales, the sales funnel, and charging your first customer.
Takeaways
- Do things that don't scale at first
- Talk to customers directly
- Validate demand before building more
Topics: Startups & entrepreneurship, Persuasion & negotiation
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