Where Does Growth Come From? | Clayton Christensen | Talks at Google

Talks at Google

Why leaders watch it

Christensen explains disruption and market-creating innovation, a framework for deciding where a company's growth will come from.

Clayton Christensen speaks at Google on where growth comes from, covering disruption, market-creating versus efficiency innovation, and jobs to be done. He also touches on measuring your life.

Takeaways

• Market-creating innovation drives lasting growth
• Efficiency innovation frees capital
• Use jobs-to-be-done to find opportunities

Topics: Innovation & creativity, Strategy & competitive advantage

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