Clayton Christensen: Disruptive innovation
Saïd Business School, University of Oxford
Why leaders watch it
Christensen explains why incumbents lose to cheaper, simpler entrants and how to respond.
Clayton Christensen explains his theory of disruptive innovation at Oxford's Said Business School, using examples from steel, Toyota, Sony, Walmart and Godrej. He applies the theory to why some economies stagnate and others grow.
Takeaways
- Incumbents ignore low-end entrants
- Serve the job customers are hiring for
- Disruption comes from simpler, cheaper offerings
Topics: Innovation & creativity, Strategy & competitive advantage
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