Robert Cialdini - Science Of Persuasion

BigSpeak Speakers Bureau

Why leaders watch it

Compact overview of influence principles from the researcher who defined them.

Robert Cialdini, author of Influence, outlines the science of persuasion in a speaker-bureau talk. He covers principles of influence used in business.

Takeaways

• Reciprocity, scarcity, authority and other principles of influence
• Ethical persuasion builds long-term trust

Topics: Persuasion & negotiation

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