Customer Development
Stanford Graduate School of Business
Why leaders watch it
Learn how to test business assumptions by talking to customers before scaling.
A Stanford Graduate School of Business recording on customer development, a method associated with Steve Blank. Steve Blank is a Silicon Valley entrepreneur and Stanford lecturer who created the customer development method and co-developed the Lean LaunchPad.
Takeaways
- Get out of the building and test hypotheses
- Startups search for a model, they don't execute one
- Learn from customers early
Topics: Startups & entrepreneurship, Product leadership
Related
- Steve Blank's Customer Development I · Néstor Guerra
- Steve Blank on Customer Development: The Second Decade · Lean Startup Circle LA
- Failure, Customer Discovery & Development by Steve Blank, VC, UC Berkeley Professor · Allan Lundell
- Steve Blank: Acting on Customer Discovery · Stanford eCorner
- Steve Blank: The Democratization of Entrepreneurship · Stanford Graduate School of Business
- How to Uncover What Customers Want · Ash Maurya
- Session 1, Part 2: Market Identification and Sales: Finding Your Customer · MIT OpenCourseWare
- Running Lean - How to vet new product ideas and save yourself time, money, and effort · O'Reilly
- How to Get Your First Customers | Startup School · Y Combinator
- Resilience is a Choice | Jeff Harmon | TEDxHarvard Square · TEDx Talks
- Climbing Kilimanjaro in a Wheelchair: Jeff Harmon on Leadership, Courage & Kindness · Michael G Neece
- Gary Vaynerchuk Keynote at RailsConf 2010 · O'Reilly