Steve Blank on Customer Development: The Second Decade
Lean Startup Circle LA · ★ Dr. Daniels Hall of Fame
Why it's in the Hall of Fame: Get out of the building. Customers, not plans, tell you what is true.
Why leaders watch it
Learn how to test business assumptions by talking to customers before scaling.
Steve Blank discusses the evolution of customer development in a long Lean Startup Circle LA session. Steve Blank is a Silicon Valley entrepreneur and Stanford lecturer who created the customer development method and co-developed the Lean LaunchPad.
Takeaways
- Get out of the building and test hypotheses
- Startups search for a model, they don't execute one
- Learn from customers early
Topics: Startups & entrepreneurship, Product leadership
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