Lean LaunchPad Coauthor Steve Blank Interviewed

Columbia Business School

Why leaders watch it

Hear Blank's thinking on teaching and applying the Lean LaunchPad.

Columbia Business School interview with Lean LaunchPad co-author Steve Blank.

Takeaways

• Lean LaunchPad turns startup theory into practice
• Hypotheses are tested with customers

Topics: Startups & entrepreneurship, Innovation & creativity

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