Steve Blank: Acting on Customer Discovery
Stanford eCorner
Why leaders watch it
Learn how to test business assumptions by talking to customers before scaling.
A short Stanford eCorner clip in which Steve Blank talks about acting on customer discovery. Steve Blank is a Silicon Valley entrepreneur and Stanford lecturer who created the customer development method and co-developed the Lean LaunchPad.
Takeaways
- Get out of the building and test hypotheses
- Startups search for a model, they don't execute one
- Learn from customers early
Topics: Startups & entrepreneurship, Product leadership
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