Failure, Customer Discovery & Development by Steve Blank, VC, UC Berkeley Professor
Allan Lundell
Why leaders watch it
Learn how to test business assumptions by talking to customers before scaling.
Steve Blank speaks on failure, customer discovery and customer development in a long lecture. Steve Blank is a Silicon Valley entrepreneur and Stanford lecturer who created the customer development method and co-developed the Lean LaunchPad.
Takeaways
- Get out of the building and test hypotheses
- Startups search for a model, they don't execute one
- Learn from customers early
Topics: Startups & entrepreneurship, Product leadership
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