Steve Blank's Customer Development I
Néstor Guerra
Why leaders watch it
Learn how to test business assumptions by talking to customers before scaling.
A long recording of Steve Blank teaching his Customer Development process to an entrepreneurship audience. Steve Blank is a Silicon Valley entrepreneur and Stanford lecturer who created the customer development method and co-developed the Lean LaunchPad.
Takeaways
- Get out of the building and test hypotheses
- Startups search for a model, they don't execute one
- Learn from customers early
Topics: Startups & entrepreneurship, Product leadership
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- Running Lean - How to vet new product ideas and save yourself time, money, and effort · O'Reilly