1993 interview re: Paul Rand and Steve Jobs
youareworthy
Why leaders watch it
Shows how a designer's confidence in presenting one solution earned client trust, a lesson on conviction and clear recommendations.
A 1993 interview in which Steve Jobs talks about designer Paul Rand, who created the NeXT logo. He recounts Rand's insistence on presenting a single design and his uncompromising professionalism.
Takeaways
- Present one recommendation, not a menu
- Confidence in expertise builds trust
- Clients hire judgment
Topics: Product leadership, Persuasion & negotiation
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