Ballmer Laughs at iPhone
smugmacgeek
Why leaders watch it
Ballmer dismissing the iPhone is a classic case of incumbents underestimating disruption.
A two-minute clip of Steve Ballmer laughing at the $500 price of the newly announced iPhone and dismissing its lack of a keyboard. It captures a famously wrong early reaction from an industry executive.
Takeaways
- Incumbents misjudge disruptive products
- Judging by current metrics hides threats
- Complacency is a strategic risk
Topics: Strategy & competitive advantage, Failure, safety & learning orgs
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