Start with why -- how great leaders inspire action | Simon Sinek | TEDxPugetSound
TEDx Talks · ★ Dr. Daniels Hall of Fame
Why it's in the Hall of Fame: People follow purpose before they follow plans. Start with why.
Why leaders watch it
Argues that leaders inspire by communicating why they exist before what they do, a common frame for mission and messaging.
Simon Sinek's TEDx talk arguing that great leaders and companies inspire action by communicating why they do something before how or what. He uses Apple as his main example.
Takeaways
- Start with why, then how and what
- People buy beliefs, not products
- Purpose attracts those who share it
Topics: Vision & purpose, Persuasion & negotiation
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