How Great Leaders Inspire Action | Simon Sinek | TED
TED
Why leaders watch it
The golden-circle model for communicating purpose first so teams and customers commit to why, not just what.
Simon Sinek's TED talk presents the 'golden circle' model: great leaders and companies inspire action by starting with why they do something, before how or what. He illustrates it with Apple, Martin Luther King, the Wright brothers and, as a counterexample, TiVo.
Takeaways
- Start with why, then how, then what
- People buy and follow beliefs, not products
- Purpose-led messaging builds loyalty and inspires action
Topics: Vision & purpose, Persuasion & negotiation
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