BOLTR: Juicero, Cold Press Juicer for Rich Weirdos

AvE

Why leaders watch it

Teardown of a failed funded product showing over-engineering and weak market fit; a cautionary tale more than a lesson.

AvE tears down the Juicero cold-press juicer, examining its heavily machined parts, electronics and the pricey juice packs. He pokes fun at the product and venture-funded culture along the way.

Topics: Company case studies, Product leadership

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