LeadershipTube

EDS "Airplane"

AFallGuy4u

EDS "Airplane"

Why leaders watch it

Ad using the image of building a plane mid-flight, a metaphor for transformation under live operations.

A short EDS television commercial that shows an airplane being built while it is in flight. It is an early use of the 'building the plane as it flies' metaphor.

Topics: Change & transformation

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