LeadershipTube

How one tweet can ruin your life | Jon Ronson

TED

How one tweet can ruin your life | Jon Ronson

Why leaders watch it

Illustrates how online pile-ons escalate; useful context for reputation risk and for responding with proportion.

Jon Ronson's TED talk on public shaming on Twitter, centered on Justine Sacco and others whose lives were upended by online mobs. He argues we have become a baying crowd and should rethink how we treat each other online.

Topics: Ethics & character, Crisis & high-stakes leadership

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