We're building a dystopia just to make people click on ads | Zeynep Tufekci
TED
Why leaders watch it
Warns that engagement-optimizing algorithms shape behavior with side effects, pushing leaders to consider the incentives of the systems they build.
Technosociologist Zeynep Tufekci argues that the machine-learning systems used to serve ads also decide what political and social information people see. She explains how opaque algorithms can nudge, segment and manipulate users, and warns that the real danger is powerful people using AI to control populations.
Takeaways
- Optimizing for engagement has side effects
- Opaque systems hide harms
- Leaders own the consequences of algorithms
Topics: Ethics & character, Systems thinking & complexity
Related
- Days to Seconds: Harnessing Confidential AI Agents with Kellie Romack · Opaque Systems, Inc.
- Kellie Romack on how ServiceNow Generated $355M in AI Value | Technovation 1062 · Metis Strategy
- Stanford Seminar - Unethical Algorithms of Massive Scale · Stanford Online
- Leadership, Culture, and Ethics in Cybersecurity · Dr. Mansur Hasib - #DrCybersecurity
- Kellie Romack on ServiceNow's $355M AI Transformation | From 4 Days to 8 Seconds · CAIO AI Leadership Podcast
- AWS re:Invent 2019: Optimizing Aerospace manufacturing operations & supply chain with AWS (MFG201) · AWS Events
- "Deep Unlearning": Timnit Gebru on AI Hype, Ethics & Algorithmic Racial Bias · Democracy Now!
- How Agentic AI Changes The Workplace — With Jacqui Canney and Kellie Romack · Alex Kantrowitz
- Daniel Schmachtenberger on The Portal (with host Eric Weinstein), Ep. #027 - On Avoiding Apocalypses · Eric Weinstein
- Walt Disney's E.P.C.O.T. Film (1966) · The Original EPCOT
- AI and the "Competitiveness Chasm" - BIG.AI@MIT 2024 - Andrew McAfee · MIT Initiative on the Digital Economy
- Teddy Talks - Citizenship in a Republic (includes The Man in the Arena) · MedoraND