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Social Physics: How Good Ideas Spread | Sandy Pentland | Talks at Google

Talks at Google

Social Physics: How Good Ideas Spread | Sandy Pentland | Talks at Google

Why leaders watch it

Data-backed findings that team communication patterns, idea flow and engagement predict performance more than individual talent.

Sandy Pentland of MIT presents his book on social physics, which uses big-data studies of how people interact to explain how ideas spread. He describes findings on collective intelligence and social influence.

Takeaways

Topics: Building teams & trust, Systems thinking & complexity

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