VidMe or Why Platforms Aren't Your Friends
Folding Ideas
Why leaders watch it
Case study of why a YouTube clone failed, covering platform dependence, network effects and who a rival attracts.
Folding Ideas uses the rise and fall of the YouTube competitor VidMe to examine why platforms are not friends to creators. It argues that alternatives to big platforms tend to attract the users banned from the original and lack a core vision.
Takeaways
- Platforms prioritize their own interests
- Alternatives attract users banned elsewhere
- Network effects make cloning hard
Topics: Strategy & competitive advantage, Company case studies
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