My Video Went Viral. Here's Why
Veritasium
Why leaders watch it
A creator explains how platform incentives shape content, showing how metrics drive behavior.
Veritasium's Derek Muller explains his hypothesis that YouTube's algorithm, not viewer preference, drives views, and that click-through rate has become the key metric. He argues this pushes creators toward clickable titles and thumbnails and leads to burnout.
Topics: Strategy & competitive advantage
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