AWS re:Invent 2020: Working backwards: Amazon’s approach to innovation
AWS Events
Why leaders watch it
Explains Amazon's working-backwards process, starting from a customer press release and FAQ, as a repeatable product decision tool.
An AWS re:Invent session explaining Amazon's Working Backwards process, where teams start from customer needs and write a press release and FAQ (PR-FAQ) before building. It covers the five customer questions that frame the process.
Takeaways
- Write the press release before building
- Start from the customer, then work backwards
- Use FAQs to expose hard questions early
Topics: Product leadership, Innovation & creativity
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