Strata 2014: Geoffrey Moore, "Crossing the Chasm: What's New, What's Not"
O'Reilly
Why leaders watch it
The author on how the chasm idea applies today.
Geoffrey Moore speaks at Strata 2014 on Crossing the Chasm. Moore is the book's author.
Takeaways
- Technology adoption lifecycle
- Focus on a beachhead market
Topics: Product leadership, Strategy & competitive advantage
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