Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market
Lenny's Podcast
Why leaders watch it
Go-to-market strategy from the author, for founders and product leaders.
Geoffrey Moore, author of Crossing the Chasm, joins Lenny's Podcast on finding a beachhead market and dominating a market. He discusses adoption from early adopters to the mainstream.
Takeaways
- Pick a narrow beachhead market
- Cross from early adopters to the pragmatic mainstream
- Position against a clear competitive alternative
Topics: Startups & entrepreneurship, Strategy & competitive advantage
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