Meaningful Play: Getting Gamification Right
Google TechTalks
Why leaders watch it
Critiques points-and-badges incentives and argues for meaningful design, a useful lens on motivation systems at work.
A Google Tech Talk by Sebastian Deterding on gamification. It looks at what points and badges get wrong and what lessons game design offers for non-game applications.
Takeaways
- Extrinsic rewards can undermine motivation
- Design for meaning, not points
- Test incentives before rolling out
Topics: Motivation & engagement
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