LEADERSHIP LAB: The Craft of Writing Effectively
UChicago Social Sciences · ★ Dr. Daniels Hall of Fame
Why it's in the Hall of Fame: Writing is not about you. It is about changing what the reader thinks. Every leader should watch this.
Why leaders watch it
Teaches that writing succeeds by delivering value to readers, a practical standard for memos, proposals and emails.
Larry McEnerney of the University of Chicago Writing Program gives a graduate-student session on writing effectively. His core idea is that readers care about value to them, not the writer's thinking process.
Takeaways
- Readers care about value to them, not your process
- Frame problems in terms the reader's community values
- Make claims that change how readers think
Topics: Writing & storytelling, Persuasion & negotiation
Related
- LEADERSHIP LAB: Writing Beyond the Academy 1.23.15 · UChicago Social Sciences
- Resilience is a Choice | Jeff Harmon | TEDxHarvard Square · TEDx Talks
- Teddy Talks - Citizenship in a Republic (includes The Man in the Arena) · MedoraND
- Climbing Kilimanjaro in a Wheelchair: Jeff Harmon on Leadership, Courage & Kindness · Michael G Neece
- "Why go to the moon?" - John F. Kennedy at Rice University · Rice University
- Walt Disney's E.P.C.O.T. Film (1966) · The Original EPCOT
- Challenger: President Reagan's Challenger Disaster Speech - 1/28/86 · Ronald Reagan Presidential Foundation & Institute
- Solitude and Leadership (William Deresiewicz, West Point 2009) | Art of Manliness Podcast #333 · Art of Manliness
- Richard Feynman Messenger Lectures at Cornell, The Character of Physical Law, Part 7: Seeking New Laws (1964) · Arindam Kumar Chatterjee
- Hamming, Intro to The Art of Doing Science and Engineering: Learning to Learn (March 28, 1995) · securitylectures
- Leadership, Culture, and Ethics in Cybersecurity · Dr. Mansur Hasib - #DrCybersecurity
- DO RIGHT - Coach Lou Holtz · Mark Robinson