Designing the Ideal Bootstrapped Business with Jason Cohen

Rob Walling

Why leaders watch it

Walks founders through designing a business from personal goals and constraints backward to model and pricing.

Jason Cohen's MicroConf talk on designing a bootstrapped business by starting from your own strengths, goals and constraints. He works backward to the business model, pricing, market and product that fit, with practical points like annual prepay and pricing tiers.

Takeaways

• Start from your goals and constraints
• Choose business model to fit your life
• Pricing and cash flow shape viability

Topics: Startups & entrepreneurship, Strategy & competitive advantage

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