Alexander Osterwalder: Tools for Business Model Generation [Entire Talk]

Stanford eCorner

Why leaders watch it

Learn the Business Model Canvas from its creator.

Alexander Osterwalder gives a full Stanford eCorner talk on tools for business model generation. He co-created the Business Model Canvas.

Takeaways

• Describe a business on one page
• Test and iterate your business model
• Design before you execute

Topics: Startups & entrepreneurship, Strategy & competitive advantage

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