George Lakoff: Moral Politics
University of California Television (UCTV)
Why leaders watch it
Explains how metaphors and framing shape what audiences accept, relevant to messaging though centered on politics.
Cognitive scientist George Lakoff lectures on how political debates are framed through language and metaphors tied to values, and on the moral worldviews behind progressive and conservative politics. It was given in 2005 at UC San Diego.
Topics: Persuasion & negotiation, Vision & purpose
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