Gabriella Gonzalez – How to market Haskell to a mainstream programmer

Konfy

Why leaders watch it

Reframes marketing as adoption strategy using Crossing the Chasm, a lens on persuading mainstream users.

Gabriella Gonzalez argues that developers misunderstand marketing as deception or hype, and applies the technology-adoption ideas of Crossing the Chasm to Haskell. She looks at what keeps Haskell from reaching mainstream programmers and what a community can do about it.

Topics: Persuasion & negotiation, Strategy & competitive advantage

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