The Century of the Self (Full Adam Curtis Documentary)
David Lessig
Why leaders watch it
History of how public relations learned to shape desire and opinion; useful background on influence, but more cultural critique than leadership.
Adam Curtis' multi-part documentary on how Freud's ideas and Edward Bernays' public relations shaped consumer culture and political control. It argues that business and government learned to manufacture desires.
Topics: Persuasion & negotiation
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