The paradox of choice | Barry Schwartz | TED

TED

Why leaders watch it

Explains how too many options cause paralysis and regret, informing how leaders frame choices for customers and teams.

Psychologist Barry Schwartz argues in this TED talk that abundant choice makes people more paralyzed and dissatisfied rather than freer and happier.

Takeaways

• More options can reduce satisfaction
• Maximizers feel more regret than satisficers
• Constrain choices to help people decide

Topics: Decision making & mental models, Motivation & engagement

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