How Steve Jobs got the ideas of GUI from XEROX

Ringo Pebam

Why leaders watch it

Story of how Xerox PARC invented the GUI and Apple applied it, showing why inventing is different from commercializing.

A short video telling how Xerox PARC invented the graphical user interface and how Steve Jobs's 1979 visit influenced Apple's Lisa.

Takeaways

• Inventors often fail to commercialize
• Borrowed ideas succeed when well executed
• Cross-pollination drives innovation

Topics: Innovation & creativity, Company case studies

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